Brandon
Kunasek.

Why Keller Williams Was the Right Fit

Keller Williams describes its mission as building careers worth having, businesses worth owning and lives worth living. Its belief system runs through win-win, integrity, customers, commitment, communication, creativity, teamwork, trust, equity and success — and the principle I connect with most: God. Family. Then business.

I wanted to build a successful business, but never at the expense of the things that mattered more. Faith, family, integrity and responsibility needed to stay at the centre.

Win-Win — Or No Deal

If the numbers do not make sense for my client, I need to be willing to say so. If the risks outweigh the return, sometimes the right recommendation is to walk away. That applies whether someone is buying a beachfront rental or evaluating a multimillion-dollar commercial property.

The size of the transaction may change. The responsibility does not.

Integrity & Trust

Investment clients place enormous trust in their advisor, often on decisions involving hundreds of thousands or millions of dollars. My responsibility is to evaluate the upside while examining the risks — income, expenses, financing, debt, HOA exposure, capital expenditure, competition, management, cash flow, returns and exit strategy.

I would rather lose one commission and preserve a relationship than close a transaction I do not believe is right for the investor.

Building an Investor Ecosystem

As an investor myself, I know the questions that come next. Who renovates it? Who maintains it? Who understands the taxes, the 1031 exchange, the financing? So I am building a network around the investor — vetted relationships with contractors, CPAs and tax professionals, exchange facilitators, attorneys, lenders, inspectors, cleaners, property managers, photographers and marketing specialists.

My goal is not to become all of those people. It is to build relationships with excellent professionals and give clients access to the same network I use myself.

1. Analyse
2. Acquire
3. Improve
4. Operate & market
5. Optimise & grow

The closing is not the investment. The performance of the asset after closing is the investment.

Growing Into Commercial Real Estate

My continued education through CCIM and the Urban Land Institute reflects a commitment to becoming increasingly capable of analysing larger and more complex investments — NOI, cap rates, cash-on-cash return, IRR, debt service, leverage, capital expenditure, value-add strategy and exit.

The goal is not to abandon the individual investor who wants a beachfront rental. It is to grow alongside them. A client may begin with one oceanfront condo, then another, and eventually want to participate in multifamily or hospitality. I want the knowledge to keep serving them as their goals grow.

Building the Next Chapter

My vision is to build a highly specialised investment real estate team — one that does not begin by asking what property you would like to buy, but rather:

What are you trying to accomplish with your capital?

Then we determine what kind of investment serves that objective. It may be a beachfront rental. It may be multifamily or hospitality. And sometimes the right decision is to wait.

Education Applied to Real Estate

Living the CCIM Values

Keep learning. Act with integrity. Treat people with respect. Take responsibility for the people who place their trust in you.